Prestige, likes and the narrowing of the wine public sphere
A commentary by Claude Auguste There is a scene on Instagram, on Facebook, even on TikTok. Wine is “talked about” (written about) there, but it is a way of speaking and writing that rarely has much to do with curiosity or discovery alone. What counts is the label. The more famous the bottle, the greater the attention. A 2008 Petrus? Read the full article…